Full Job Description
Position: Digital Content Strategist
Location: Princeton, New Jersey
Company Overview
At Amazon, we are constantly seeking innovative solutions to change the way people shop online. Recognized worldwide, we’re a pioneer in e-commerce, cloud computing, digital streaming, and artificial intelligence. Our mission is to be Earth’s most customer-centric company, and we’re looking for a dedicated Digital Content Strategist to join our dynamic team in Princeton.
Job Overview
As a Digital Content Strategist at Amazon, you will play a crucial role in shaping our digital presence and enhancing the customer experience. You will leverage data-driven insights to create and implement effective content strategies across multiple channels. Your innovative approach will help us to continuously engage our audience, drive traffic, and enhance conversion rates.
Key Responsibilities
- Develop and execute comprehensive digital content strategies that align with the company’s objectives and vision.
- Conduct thorough market research and audience analysis to understand customer needs and behaviors.
- Collaborate with cross-functional teams including marketing, product, and design to ensure cohesive branding and user experience.
- Create, curate, and manage engaging content for various digital platforms including websites, social media, and email campaigns.
- Analyze content performance metrics, utilizing tools like Google Analytics and social media insights, to optimize content effectiveness.
- Stay updated with industry trends and best practices to keep our content strategies innovative and effective.
- Manage content calendars, ensuring timely updates and adherence to marketing campaigns.
- Lead brainstorming sessions and workshops to encourage innovative content ideas and techniques.
- Engage with users and stakeholders to foster a sense of community and encourage customer feedback.
- Oversee SEO strategies to maximize organic visibility and search engine rankings.
- Report on the effectiveness of content strategies and present insights to stakeholders and executive teams.
Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, or relevant field. Master’s degree is a plus.
- 3+ years of experience in digital content strategy, marketing, or related fields.
- Proficiency in content management systems (CMS), SEO best practices, and analytics tools.
- Exceptional writing, editing, and communication skills.
- Creative mindset with a strong eye for detail and quality assurance.
- Proven ability to manage multiple projects and meet tight deadlines in a fast-paced environment.
- Familiarity with graphic design principles and tools such as Adobe Creative Suite is a strong advantage.
- Experience with social media marketing, email marketing, and PPC advertising is beneficial.
Why Join Amazon?
At Amazon, we believe in the power of our people. As a Digital Content Strategist, you will have the opportunity to:
- Be a part of an industry leader that prioritizes innovation and excellence.
- Work in a collaborative and inclusive environment where your ideas are valued.
- Receive competitive remuneration and comprehensive benefits, including health insurance, retirement plans, and paid time off.
- Engage in continuous learning and professional development through various training programs.
- Contribute to projects that affect millions of customers worldwide.
Work Location
This position is based in Princeton, NJ, a hub of educational and technological advancement, offering a vibrant community, excellent schools, and a rich cultural heritage.
Application Process
If you’re ready to accelerate your career as a Digital Content Strategist and make a tangible difference in a leading global company, we invite you to apply. Please submit your resume, cover letter, and portfolio showcasing your previous work in digital content strategy.
Conclusion
Join us at Amazon, where your passion for digital content strategy can drive real change. Let’s work together to create an unparalleled digital experience for our customers.